Salon Marketing Ideas For Your Salon Business in 2021

by Megha Choubey December 15, 2020
spa and salon booking app

Salons and spas are everywhere, and if you’re planning to get into the salon marketing business, it’s crucial to stand out from others. One of the most challenging stages of managing a successful spa and salon is coming up with fresh ideas to attract individuals and new clients. Here are some of the marketing ideas to promote your salon business in 2021.

Social Media:

Social media is the best medium for two-way communication with your customers. It not only represents an excellent place to share images but also gives the salon owners an opportunity to get the word about any special ongoing promotions or campaigns in the salon. Put efforts and time to create fun and enticing promotions and sales to help drive more clients. Post awesome and relevant content like videos, testimonials, and pictures to make sure that customers respond to them. Always keep track of your social media metrics to see how your pages are growing and how well people are interacting with your brand. Some tips are –

  • Use hashtags to pitch for events.
  • Create an online lookbook on Instagram.
  • Offer flash sales online.
  • Set up a selfie location with your salon’s hashtag.

Referral Discounts:

Referral programs are great for new ventures. Start observing your client’s network of friends by executing a referral program. People usually tend to recommend the place or service that they love to their friends. So, why not give your regular customers little discounts for advertising and sending some new clients your way. A primary key to successful referral programs is to push incentives that are exciting and simple. This will help you in making regular customers and growing your business.

Loyalty Card:

It is excellent to recognize right clients as customer loyalty is very important for any business. Make sure your customers feel special when you offer them exclusive discounts and benefits as loyalty rewards. By providing them birthday or anniversary incentives you are letting your clients know that you care for them and remember their special days. You can also grant points to them whenever they try your new services, and later on, those points can be converted into cash. This can keep the clients coming back. Promotions during the holiday season can drive customers to your salon.

Salon & Spa Management Software:

Make sure you have DINGG, which is a spa and salon management software where you can manage the appointments in your schedule. You can easily track and report appointments through this software. DINGG also allows you to automate marketing by auto enabling service reminders, birthday & anniversary wishes, messages on special days and run sms campaigns.

Give Sample Gifts:

People love free stuff! Consider giving free sample gifts with every purchase or after availing of services. This marketing idea can be very beneficial in 2021 as it can benefit both you and your clients. Giving free samples is the best way to make your customers happy. This will help you to be smarter with the money you spend on the inventory.

The above steps could seem to be very stressful, but with the right marketing ideas and plan in price, you can get relieved without losing new customers and engagement.

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