Proven Ways to Attract Salon Clients in 2021

Keeping existing clients engaged and connected to your business is a great ingredient for quality growth. Though what brings in fresh energy to accelerate the growth is adding new clients.

Salon software in the market to choose from, with everyone offering almost the same set of grooming services, what makes your salon stand apart? The overall client experience - is an unmatched one.

To give a unique experience, and a consistent one, there are many factors that contribute to it - your marketing activities, visibility, accessibility, and technology are the core few. Here are some more inputs on how you can attract new clients to your salon and set the stage for a steady flow of customers.

1. Outstanding Service

Customers are looking for a personalized, quality and safe service, and skilled and trained professionals are an asset who play a pivotal role in customer satisfaction.

And this superlative experience results in positive outcomes and facilitates walk-ins through word-of-mouth.

Positive reviews can be used on social media platforms to attract new clients. Existing clients can also be tapped for any potential referral programs that can be set up.

The programs will be made beneficial for both current and new clients. For instance, existing clients can be rewarded through free services and new ones through discounts on their first service.

More creative ways can be sought to achieve this objective. When the quality of service is consistent and feedback from clients are collected and acted upon, it further increases loyalty and contributes to growth.

2. Optimal use of Digital Media Platforms

A presence on social media isn’t a good to have, rather a must have now, as that is where your customers are too. Effective use of digital media platforms ensures a broad customer reach.

Salon software management is found easily online. Regular activity through posts that add value to the people viewing them is a must. An effective way to keep the audience engaged is to share the latest updates and information about products and services related to your business and industry. It builds trust as your expertise comes to the fore through these posts—prompt replies to the queries on the topic further cement the relationship.

Include your clients in your marketing activities. Take before-and-after grooming pictures, post on social media in real-time, and tag your clients, so they act on that too, making the post get a wider reach. Overall it adds a stamp of authenticity.

Collaborate with social influencers. An endorsement from them can convert their followers to business for you. The list is endless.

3. Ensure Simple and Easy Access

Don’t lose a customer due to a lengthy appointment process or with an unreachable phone number. Booking facilities can be made available across all digital platforms.

Adopt a direct-response mode of marketing wherein the responses to queries of potential or existing clients can be made through immediate messaging. This first interaction done right, sets the stage perfectly.

4. Unique Service(s)

Add a unique service to your salon often to give it an edge over the competitors. The biggest challenge is to make a potential client walk into your salon. The unique feature or service may be the motivating factor here. Such visits have an enormous potential for further business. This feature could be just a nail enhancement counter, a new hairstyling tool, or a service like microblading.

It will attract customers and kindle their curiosity, resulting in a visit to the salon. There is a high probability of the client choosing to avail of other services.

You can also think of innovative ways to convert your existing services into unique ones by combining some additional services, tweaking their name et cetera.

5. Adapting to New Technologies

Technology can be put to good use to improve operational efficiency, save time, and enhance the quality of service. A good salon management software can manage routine salon activities, like point-of-sale transactions, employee scheduling, appointment booking, and marketing.

The salon software can also include an integrated solution for bookkeeping, payroll, inventory management, and client database. All of this enhances the client experience and keeps a steady flow of customers. We have seen how enhanced client experience can bring in new ones.

Potential clients get a glimpse of the salon’s services on the website and through posts and well-crafted ad campaigns across social media platforms. They get a taste of efficiency and professionalism through brand visibility, ease of access, online interactions, inquiries, and booking processes. All this is made possible through the use of technology. Touchless transactions and online payments are conducive to a post covid world.

So overall …

If one of your business resolutions was to attract new clients, then the above ways can help achieve that objective. Explore all possible avenues to target new clients, attract them to your business, and retain them.