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India,  Salon

How Google and Instagram Reviews Build Trust for Your Indian Beauty Parlour

Author

DINGG Team

Date Published

I'll never forget the day Priya walked into my friend's beauty parlour in Jaipur, phone in hand, scrolling through Google reviews with a furrowed brow. She'd been a regular client for three years—always booked the deluxe facial, always tipped well, always left smiling. But that morning, she'd seen a single one-star review complaining about "rude staff" and suddenly questioned everything. My friend watched her lifetime customer hesitate at the door, visibly uncomfortable, before finally asking, "Is everything okay here? I saw some bad feedback online..."

That moment changed everything for my friend. She realized her beautiful parlour, her skilled team, her decade of hard work—none of it mattered as much as what strangers were saying about her business on the internet.

If you're running a beauty parlour in India—whether in Lucknow, Coimbatore, or any Tier-2 or Tier-3 city—you're probably facing the same reality. Your clients aren't just walking in anymore based on word-of-mouth from their neighbors. They're checking Google Maps ratings while sitting in an auto. They're scrolling through Instagram comments before booking their bridal makeup. And honestly? One bad review can undo months of excellent service if you don't know how to handle it.

In this guide, I'm going to walk you through exactly how Google and Instagram reviews build (or break) trust for your beauty parlour, and more importantly, what you can do about it—starting today, without hiring a social media team or spending hours glued to your phone.

What Is the "Review Game" and Why Must You Play It?

Here's the thing: the review game isn't really a game at all. It's the new reality of running any local business in India.

When I say "review game," I mean the entire ecosystem of customer feedback that lives online—your Google My Business star rating, the comments under your Instagram posts, the testimonials people leave on Facebook, and even the WhatsApp messages clients screenshot and share in family groups.

Think of it this way: your beauty parlour used to rely on aunties recommending you to their daughters. That still happens, but now there's an extra step. Before that daughter books with you, she's going to Google "best beauty parlour near me" and check your rating. If you're sitting at 3.2 stars while your competitor down the street has 4.5? You've already lost her, even if your threading technique is objectively better.

According to a 2023 study, 93% of consumers say online reviews influence their purchase decisions, and 68% trust reviews more than brand descriptions. In India specifically, where trust and social proof matter enormously in buying decisions, these numbers are even more critical for local businesses like beauty parlours.

Why Do New Customers Trust Online Reviews More Than Your Ads?

Look, I get it. You've invested in beautiful brochures, maybe even paid for Facebook ads showing your stunning parlour interiors. But here's what I've learned after talking to dozens of parlour owners: people don't trust what you say about yourself anymore. They trust what other people—strangers, even—say about you.

Why? Because reviews feel unfiltered and real.

When someone reads "Best facial ever! My skin is glowing!" from a verified Google reviewer, that carries more weight than your ad saying "We provide the best facials in town." The review is from someone like them—another woman in Jaipur who has oily skin and was nervous about trying a new parlour. Your ad is... well, it's what you're supposed to say about yourself.

Instagram works slightly differently but achieves the same thing. When potential clients see real before-and-after photos in your posts, and then scroll down to read comments like "Wow didi, I want this too! Booking tomorrow," that's social proof happening in real-time. It's like digital word-of-mouth, except it reaches hundreds or thousands instead of just the neighbors.

Plus, younger clients—the 18-to-30 crowd who are your future regulars—have grown up trusting peer reviews for everything from choosing a restaurant to buying a phone. They instinctively check ratings before making decisions.

How Can One Bad Review Hurt Your Bookings? (The Financial Impact)

Let me share some numbers that might make you uncomfortable, but you need to hear them.

Research from BrightLocal's 2022 survey found that businesses with 4+ star ratings and at least 10 reviews are 70% more likely to attract clicks from local searchers. Flip that around: if you're sitting below four stars, you're losing seven out of ten potential customers before they even call you.

Now, here's where it gets tricky. One bad review won't destroy you if you have twenty good ones. But if you only have five total reviews and one of them is a one-star rant about how someone "waited 30 minutes" or "didn't like the haircut," your overall rating plummets. Suddenly you look risky to new clients.

I watched this happen to a parlour in Lucknow. They had eight five-star reviews—genuinely happy clients. Then an upset customer (who, it turned out, had arrived 45 minutes late for her appointment and blamed the staff) left a scathing one-star review. Their rating dropped to 4.1. Within two weeks, the owner noticed her weekend bookings were down by almost 30%. People were literally choosing the competitor across the street who had a 4.5-star rating, even though that competitor was more expensive.

The financial impact is real. If your average bridal makeup package is ₹15,000 and you lose just two bookings per month because of poor online ratings, that's ₹3.6 lakh in lost annual revenue. For a small parlour, that's the salary of a skilled beautician.

But here's the good news: this works both ways. When you actively collect positive reviews and manage your reputation well, you can increase bookings by 20-30% without spending a rupee on advertising. More on that shortly.

Where Are Customers Talking About Your Beauty Parlour Right Now?

Okay, so you know reviews matter. But where exactly should you be looking? Because let's be honest—you're busy running a business. You can't be checking ten different apps every hour.

From my conversations with parlour owners like you, the two platforms that matter most in India are Google My Business and Instagram. Yes, Facebook and Justdial exist, but Google and Instagram are where the action is for beauty services.

Is Google My Business the Most Important Place to Check?

Short answer: yes.

When someone searches "beauty parlour near me" or "bridal makeup in Jaipur," Google shows them a map with three local businesses at the top—the famous "local pack." Your position in that list is heavily influenced by your Google My Business profile, particularly your star rating and review count.

Think about your own behavior. When you're looking for a new restaurant or a dentist, don't you instinctively trust the place with more stars and more reviews? Your clients do the same thing.

Here's why Google matters more than other platforms for local businesses:

  • It captures intent: People searching on Google are actively looking for a beauty parlour right now. They're ready to book. Compare that to someone scrolling Instagram who might just be daydreaming.
  • It's the first impression: Before visiting your website or Instagram, most people see your Google listing first. If you have a 3-star rating, many won't bother clicking further.
  • It influences Maps: When clients are traveling to your area and search for nearby services, Google Maps shows your rating prominently. A 4.5-star rating with 50+ reviews screams "trustworthy and popular."

According to data from BrightLocal, 53% of customers expect businesses to respond to reviews, and 89% read responses to negative reviews before making decisions. This means your Google My Business isn't just a listing—it's an active conversation that potential clients are watching.

I know checking Google every day feels like a chore. But here's the thing: you don't have to. Tools exist (more on that later) that notify you instantly when a new review comes in, so you can respond quickly without obsessively refreshing the page.

How Is Instagram Feedback Different From a Google Star Rating?

Instagram works on emotion and visual proof, while Google works on credibility and convenience.

When someone checks your Google rating, they're asking: "Is this place reliable?" When they scroll through your Instagram, they're asking: "Will I look this good if I go there?"

Instagram reviews aren't always formal "reviews" in the traditional sense. They show up as:

  • Comments on your posts: "Loved my haircut! Thank you so much 😍"
  • Story tags: Clients posting selfies and tagging your parlour with captions like "Best facial ever at @YourParlourName!"
  • DM testimonials: Private messages praising your service, which you can screenshot (with permission) and share
  • Saved highlights: You can create a "Reviews" or "Happy Clients" highlight on your profile featuring customer testimonials

The beauty of Instagram is that it's visual. A before-and-after photo of a bride's makeup, with her glowing comment underneath, is incredibly persuasive. It's proof that you deliver results.

But here's where parlour owners often mess up: they post great work but don't actively encourage clients to engage. If you post a stunning bridal look and it gets zero comments, potential clients wonder if it's even real or if anyone actually goes to your parlour.

You need both platforms working together:

  • Google = Trust and credibility (for people searching actively)
  • Instagram = Aspiration and social proof (for people discovering you or staying engaged)

When someone finds you on Google, they often click through to your Instagram to "vibe check" your work before booking. If your Instagram is dead (no recent posts, no engagement, no reviews), they'll bounce. Similarly, if someone loves your Instagram but then sees a 3.5-star Google rating, they'll hesitate.

According to Neil Patel, a leading digital marketing expert, "Online reviews are the new word-of-mouth. For small businesses like beauty parlours, managing reviews on Google and Instagram can make or break your local reputation."

What Is the Best Way to Ask Happy Clients for a Review?

Alright, let's talk about the awkward part. Actually asking for reviews.

I've heard this from so many parlour owners: "My staff feels weird asking. They think it sounds desperate." Or, "I don't want to bother my clients."

Here's the mindset shift you need: asking for reviews isn't begging—it's giving your happy clients a chance to help you and help other women find great service.

Think about it. When you have a fantastic meal at a restaurant or find an amazing tailor, don't you want to tell people? Your happy clients feel the same way. They just need a little nudge and an easy way to do it.

Can a Simple Text Message Work Better Than an Email?

Absolutely. In fact, in India, SMS and WhatsApp are far more effective than email for review requests.

Why? Because everyone checks WhatsApp. Email? Not so much—especially not your regular clients who aren't sitting at office desks all day.

Here's what works:

Timing matters: Send the message within 2-4 hours after the client's appointment while they're still feeling good about the experience. If you wait three days, they've moved on mentally.

Keep it short and personal: Don't send a formal, robotic message. Try something like:

"Hi Priya! Thank you for visiting us today 😊 We loved doing your haircut! If you're happy with the service, would you mind leaving us a quick review on Google? It really helps other women find us. Here's the link: [Google review link]. Thank you so much! – Team [Your Parlour Name]"

Notice the tone? Friendly, grateful, and specific (mentioning "haircut" makes it personal). Also, that direct link is crucial—don't make them hunt for your business on Google. Make it one-click easy.

For Instagram, you can message:

"Priya, we're so glad you loved your new look! 💕 Would you mind commenting on our latest post or tagging us in your story? We'd love to share your gorgeous hair! Thank you!"

Pro tip: Train your staff to mention it verbally too, right when the client is paying and clearly happy. A simple "If you loved your service today, we'd really appreciate a Google review—it helps us so much!" works wonders. Most clients will say yes in the moment, and then the follow-up message reminds them to actually do it.

How Can You Make It Easy for Clients to Leave a Review Right After Their Service?

Remove every possible obstacle.

The biggest reason people don't leave reviews isn't that they don't want to—it's that it's inconvenient. They're busy. They forget. They don't know how.

Here's how to fix that:

1. Create a direct review link

Google lets you generate a direct review link for your business. When someone clicks it, they go straight to the review box—no searching required. You can create this link through your Google My Business dashboard. Then shorten it using a tool like Bitly so it looks clean in your messages.

2. Add a QR code at your billing counter

Print a small, attractive sign that says: "Loved your experience? Scan to review us on Google!" with a QR code. Clients can scan it with their phone camera while they're still at your parlour, and boom—instant review. This works surprisingly well with younger clients who are comfortable with QR codes.

3. Use automation software

Look, I'll be straight with you: manually sending messages to every client is exhausting and inconsistent. Some days you remember, some days you're swamped and forget.

This is where tools like DINGG come in handy. DINGG can automatically send a review request via SMS or WhatsApp to every client after their appointment. It's already personalized with their name and service, and it includes the direct review link. You set it up once, and it runs on autopilot.

According to industry data, small businesses using review automation tools report a 30-40% increase in review volume within six months. That's the difference between having 12 reviews and having 40+ reviews—which dramatically changes how potential clients perceive you.

4. Incentivize (carefully)

Some parlour owners offer a small thank-you—maybe a 10% discount on the next visit for clients who leave reviews. This can work, but be careful: never offer incentives specifically for five-star reviews. That's against Google's policies and feels unethical. Offer it for any honest review. Surprisingly, even when incentivized, happy clients still leave positive reviews because that's their genuine experience.

But honestly? I've found that most clients are happy to review you if you just ask nicely and make it easy. The incentive is optional.

How Should You Reply to a 5-Star Review Professionally? (The Right Way to Say Thank You)

So, you're getting positive reviews. Fantastic! But your job isn't done. You need to respond to them—every single one.

Why? Because 89% of consumers read businesses' responses to reviews (ReviewTrackers, 2021). When potential clients see that you take the time to thank reviewers and engage with feedback, it shows you care. It makes your business feel warm and attentive, not robotic.

Here's the template I recommend for five-star reviews:

1. Thank them by name

"Thank you so much, Priya!"

2. Mention something specific from their review

If they said they loved their facial, reference that: "We're so happy you enjoyed the facial!"

3. Invite them back

"We can't wait to see you again soon!"

4. Keep it warm but brief

Don't write an essay. Three sentences max.

Example response:

"Thank you so much, Priya! We're thrilled you loved your bridal makeup and that everything turned out perfect for your big day. Wishing you all the happiness, and we'd love to see you again for your anniversary! 💕 – Team [Your Parlour Name]"

See how that feels personal and genuine? You're not just copy-pasting "Thanks for the review!" You're acknowledging their specific experience.

Avoid these mistakes:

  • Generic responses: "Thank you for your feedback." Boring. Clients can tell you're copy-pasting.
  • Over-the-top responses: "OMG THANK YOU SO MUCH YOU ARE THE BEST CLIENT EVER!!!" Calm down. Professional warmth, not desperation.
  • Ignoring reviews: Seriously, even if you're busy, respond within 24-48 hours. It shows you're active and engaged.

Quick tip: If you're managing reviews across Google, Instagram, and Facebook, it's easy to miss some. A centralized tool (like DINGG) that shows all your reviews in one dashboard makes it much easier to stay on top of responses without constantly switching apps.

What Is the Rule for Fixing a 1-Star or Negative Review?

Okay, deep breath. Let's talk about the scary part: negative reviews.

First, let me say this: negative reviews are not the end of the world. In fact, a business with only five-star reviews can sometimes look suspicious—like the reviews are fake. A few negative reviews mixed in with many positive ones actually make you look more authentic.

That said, how you handle a negative review makes all the difference between losing a potential client and impressing them with your professionalism.

Why Should You Always Take the Bad Conversation Offline?

Here's the golden rule: acknowledge publicly, resolve privately.

When someone leaves a one-star review saying "The staff was rude" or "I waited forever," your first instinct might be to defend yourself publicly: "Actually, you were 30 minutes late, and we did our best to accommodate you!"

Don't. Just... don't.

Why? Because potential clients reading that exchange won't see you as right—they'll see you as defensive and argumentative. Even if you're 100% correct, it looks bad.

Instead, respond publicly with empathy and an invitation to resolve it offline:

"Hi [Name], we're really sorry to hear you had this experience. This isn't the standard we set for ourselves, and we'd love to understand what went wrong so we can make it right. Please call us at [phone number] or send us a message at [WhatsApp number] so we can resolve this personally. Thank you for bringing this to our attention."

See what that does? You've:

  • Acknowledged their frustration (even if you think they're wrong)
  • Shown other readers that you care about resolving issues
  • Moved the conversation offline where you can actually fix it

Once you're talking privately—whether by phone or WhatsApp—you can get the full story, offer a solution (maybe a free service or discount on their next visit), and potentially get them to update or remove the review.

According to data, a business that responds professionally to negative reviews can convert up to 33% of unhappy customers into repeat clients. That's huge.

What Should Your First Online Reply to an Upset Client Say?

Let's break down the anatomy of a good response to a negative review:

1. Apologize (even if you don't think you're wrong)

"We're so sorry you had this experience."

You're not admitting fault—you're acknowledging their feelings. There's a difference.

2. Take responsibility (without blaming the client)

"This isn't the standard we aim for, and we'd like to make it right."

3. Invite them to contact you privately

"Please reach out to us at [contact info] so we can resolve this personally."

4. Thank them (yes, really)

"Thank you for your feedback—it helps us improve."

Example response to a 1-star review:

"Hi Sneha, we're really sorry to hear about your experience with us. This isn't the level of service we strive for, and we'd love the chance to make things right. Could you please call us at [phone number] or message us on WhatsApp so we can discuss this further? Thank you for bringing this to our attention—it helps us do better. – Team [Your Parlour Name]"

What NOT to say:

  • ❌ "You're wrong, you were late."
  • ❌ "We don't appreciate false reviews."
  • ❌ "Our other clients love us, so this must be your problem."
  • ❌ Ignoring the review entirely

Even if the review is unfair or exaggerated, responding with grace and professionalism shows everyone else reading it that you're a trustworthy business owner who cares.

And here's a little secret: Google's algorithm favors businesses that respond to reviews—both positive and negative. So even from an SEO perspective, engaging with reviews helps your ranking.

How Can a Good Software Tool Help You Manage All Your Reviews in One Place?

Let me paint you a picture of what review management looks like without a tool:

You wake up, check Google My Business on your laptop. Then you open Instagram on your phone. Then Facebook on your tablet. Then you realize you forgot to check yesterday, so you scroll back through everything. You see a negative review from two days ago that you missed—oops. You see five positive reviews you haven't responded to. You're overwhelmed. You close everything and tell yourself you'll do it later. Later never comes.

Sound familiar?

This is exactly why so many parlour owners struggle with online reputation. It's not that they don't care—it's that managing reviews across multiple platforms is genuinely exhausting and time-consuming when you're also running a business.

Here's what a good review management tool does:

1. Consolidates everything into one dashboard

Instead of checking five apps, you log into one platform and see every review from Google, Instagram, Facebook, and more—all in one feed. You can respond to everything from that single screen.

2. Sends you instant notifications

The moment someone leaves a review (good or bad), you get a notification on your phone. No more discovering a two-day-old negative review by accident.

3. Automates review requests

After every appointment, the tool automatically sends a personalized review request to the client via SMS or WhatsApp. You set it up once, and it runs forever. No more remembering to manually text everyone.

4. Provides response templates

Stuck on what to say? Good tools offer templates for responding to positive, neutral, and negative reviews. You can customize them to sound like you, but the framework is there.

5. Tracks your reputation over time

You can see graphs showing your average rating, review volume, and trends. Are you getting more five-star reviews this month? Are negative reviews increasing? Data helps you spot patterns and improve.

Real-world example: A parlour owner I know in Coimbatore started using DINGG's review management features three months ago. Before that, she had 18 Google reviews and was manually texting clients (when she remembered). After automating review requests and using the centralized dashboard, she now has 67 reviews, her rating jumped from 4.1 to 4.6, and she spends maybe 15 minutes a day responding to reviews instead of an hour+ scattered throughout the day.

She told me, "I finally feel in control. I know exactly what people are saying about my business, and I can respond immediately. It's like having a social media manager without actually hiring one."

Look, I'm not saying you need software to manage reviews. You can do it manually. But if you're a busy parlour owner juggling appointments, staff, inventory, and everything else, automation is a game-changer. It's the difference between reputation management feeling like a burden and feeling like a simple, manageable part of your routine.

DINGG specifically is built for beauty and wellness businesses in India, so it understands your workflow—appointment-based review triggers, WhatsApp integration (since that's what Indian clients actually use), and local language support. It's designed for people like you who need simplicity, not complexity.

Quick Q&A: Your Top Questions About Salon Reviews

Let me answer the questions I hear most often from parlour owners like you:

Can I Delete a Bad Review From Google?

Short answer: Not unless it violates Google's policies.

Longer answer: You can't delete a review just because you don't like it or disagree with it. However, if a review is fake, spam, contains offensive language, or is clearly from a competitor trying to sabotage you, you can flag it for removal.

To flag a review, go to your Google My Business dashboard, find the review, click the three dots, and select "Flag as inappropriate." Google will review it (this can take a few days), and if it violates their guidelines, they'll remove it.

But here's the thing: most negative reviews, even unfair ones, don't violate policies. So your best bet is to respond professionally and drown it out with positive reviews.

Does It Help to Respond to Old Reviews From Months Ago?

Yes, but with context.

If you've been ignoring reviews for months and suddenly start responding to old ones, it can look a bit odd. But it's still better than leaving them unanswered forever.

I recommend this approach: start responding to new reviews immediately from today forward. Then, gradually go back and respond to older ones over the next few weeks. You can even acknowledge the delay: "Thank you for this review, Priya! We apologize for the late response—we're working on being more active online. We're so glad you enjoyed your visit!"

Potential clients care more about seeing that you currently engage with reviews than whether you responded to something from six months ago.

What if a Competitor Posts a Fake Bad Review on My Page?

This happens, and it's incredibly frustrating. Unfortunately, Google doesn't automatically remove reviews just because you claim they're fake.

What you can do:

  1. Flag the review (as mentioned above) and explain why you believe it's fake.
  2. Respond publicly without accusing anyone directly: "We have no record of serving a client by this name. If this is a genuine experience, please contact us privately so we can resolve it."
  3. Encourage real clients to leave reviews to dilute the impact of the fake one.

If you're certain it's a competitor and you have proof (like IP address evidence or admission), you can consult a lawyer, but honestly, that's overkill for most cases. Focus your energy on building a strong base of real positive reviews instead.

Should I Give Discounts to People Who Promise a 5-Star Rating?

No. Please don't.

First, it's against Google's review policies. If Google catches on, they can remove all your reviews or even suspend your listing.

Second, it's ethically questionable and can backfire. If clients feel pressured to leave a five-star review in exchange for a discount, they might leave a positive review initially but feel resentful later and update it to something worse.

What you can do is offer a small thank-you (like 10% off the next visit) for any honest review—not specifically a five-star one. Most happy clients will still leave positive reviews because that's their genuine experience, but you're not manipulating the outcome.

How Many New Reviews Should I Aim for Each Month?

A realistic goal for a small beauty parlour is 5-10 new reviews per month.

If you're serving 100-150 clients a month and actively requesting reviews, getting 5-10 is very achievable. That's only about 5-7% of your clients, most of whom are already happy.

Over time, this compounds. In a year, you'll have 60-120 reviews, which is a very strong base for a local business. Compare that to your competitor with 12 total reviews, and you'll dominate local search results.

Don't stress about getting 50 reviews in the first month. Slow and steady wins. Focus on consistency—ask every client, make it easy, and the reviews will come.

Does My Parlour's Reply Speed Matter to Google?

Yes, indirectly.

Google doesn't have a specific ranking factor called "reply speed," but responding quickly to reviews does improve your overall engagement metrics, which Google's algorithm considers.

More importantly, clients notice. If someone sees that you responded to a review within 24 hours, it signals that you're active, attentive, and care about customer feedback. That builds trust.

Aim to respond to reviews within 24-48 hours. If you're using a tool with notifications, this becomes much easier.

Is It Okay to Use Only WhatsApp to Ask for Reviews?

Yes, absolutely, especially in India.

WhatsApp is by far the most effective platform for communicating with clients in Tier-2 and Tier-3 cities. Everyone has it, everyone checks it, and it feels personal and non-intrusive.

Email? Most of your clients probably don't check it regularly. SMS? It works, but WhatsApp has higher engagement rates.

Just make sure your WhatsApp message includes a direct link to your Google review page so clients can click and review immediately without searching for your business.

What Is a Simple Way to Track My Parlour's Average Star Rating Over Time?

Use a spreadsheet or a review management tool.

If you want to do it manually, create a simple Google Sheet with columns for Date, Platform (Google/Instagram), Star Rating, and Review Text. Update it weekly. You can calculate your average rating and track trends.

But honestly, this is tedious. A tool like DINGG automatically tracks your rating over time and shows you visual graphs. You can see at a glance whether your reputation is improving, stable, or declining, and adjust your strategy accordingly.

Tracking matters because it helps you spot problems early. If your rating suddenly drops from 4.5 to 4.2, you know something's wrong and can investigate maybe a staff issue, maybe a service quality problem—before it gets worse.

Wrapping It All Up: Your Reputation Is Your Currency

Let me bring this full circle.

Remember Priya from the beginning of this post—my friend's loyal client who hesitated because of one bad review? Here's how that story ended.

My friend responded to that negative review professionally and publicly, apologizing and offering to make things right. She also started actively collecting reviews from happy clients. Within two months, she had 40+ reviews with a 4.6-star average. That one bad review was still there, but it was buried under a mountain of positive feedback.

When Priya came back (yes, she did), she mentioned the review again. But this time she said, "I saw that bad review, but then I read your response and all the other great reviews, and I realized everyone has off days. I'm glad I didn't let one person's bad experience stop me from coming here."

That's the power of managing your online reputation well.

Your beauty parlour's reputation isn't just what happens inside your four walls anymore. It's what people say about you on Google when they're sitting on their couch at 11 PM, scrolling through options. It's what shows up on Instagram when a bride-to-be is looking for makeup inspiration. It's the digital conversation happening about your business whether you're participating or not.

The good news? You can control it. Not by manipulating reviews or hiding from criticism, but by:

  • Actively collecting reviews from happy clients using simple, automated systems
  • Responding professionally to every review—good and bad—within 24-48 hours
  • Making it easy for clients to leave feedback with direct links and QR codes
  • Using tools to consolidate and manage reviews across platforms without losing your mind
  • Tracking your reputation over time so you can spot trends and improve

If you're a parlour owner in a Tier-2 or Tier-3 city, you're competing not just with the parlour down the street, but with every business that shows up when someone searches "beauty parlour near me." Your online reputation is the deciding factor for most clients.

Start today. Send a review request to your last five happy clients. Respond to that three-week-old review you've been avoiding. Set up a simple system (or try a tool like DINGG that handles it for you) so this becomes a habit, not a chore.

Your reputation is your currency in the digital age. Invest in it, protect it, and watch your bookings grow.

Ready to take control of your online reputation without spending hours on your phone? DINGG's review management system consolidates all your Google and Instagram reviews in one place, automates review requests via WhatsApp, and helps you respond faster—all built specifically for Indian beauty and wellness businesses. Try it free for 14 days and see the difference it makes.

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