Tattoo Portfolio: Structure Your Site to Sell Your Artistry

I'll never forget the day Chris walked into my office, phone in hand, scrolling through his Google Analytics dashboard with a look of pure frustration. "Look at this," he said, turning the screen toward me. "Five hundred visitors last month. You know how many booked? Three. Three."

Chris owns a successful tattoo studio here in town—been tattooing for over fifteen years, built a solid reputation, charges premium rates. His Instagram is fire, his portfolio is stunning, and his work speaks for itself. But his website? Built by a well-meaning friend five years ago, it was basically a digital photo album with a contact form buried somewhere near the bottom.

Sound familiar? If you're getting decent traffic but your booking calendar isn't reflecting it, your website isn't doing its job. It's like having a storefront with gorgeous window displays but locked doors—people look, admire, and walk away.

Here's what we're going to cover: how to transform your tattoo website from a pretty portfolio into a 24/7 booking machine, why most artist websites fail to convert despite beautiful galleries, and the exact changes that helped Chris triple his direct bookings in just three months. No fluff, no technical jargon—just practical steps you can implement this week.

What Does It Actually Mean to Make Your Website Book Clients?

Let me be clear: a conversion-focused tattoo website isn't about removing your art or making everything corporate and boring. It's about designing a path—a clear, frictionless journey from "Wow, I love this work" to "I just booked my consultation."

Think of your website as your digital receptionist. Right now, most tattoo sites are like having a receptionist who shows clients a photo album, says "nice to meet you," and then... nothing. No guidance. No next steps. No clear way to move forward.

A booking-focused website does three things simultaneously:

Showcases your best, most representative work (not every tattoo you've ever done)
Answers the repetitive questions you're tired of typing out in DMs
Makes booking so easy that motivated clients can do it at 11 PM on a Tuesday without waiting for you to respond

According to recent conversion rate optimization research, 67% of potential clients are lost if they don't get a response within five minutes. You can't reply that fast while you're tattooing someone. But your website can work while you sleep.

Why Does a Single, Massive Gallery Actually Hurt Your Conversion Rate?

Here's where most tattoo artists get it wrong—and honestly, I did too when I first started advising studios.

We think more is better. Every tattoo you've done, every style you've tried, every piece you're proud of—all in one giant scrollable gallery. Seems logical, right? Show them everything you can do.

Except here's what actually happens: decision paralysis.

When someone lands on your site thinking "I want a fine-line floral piece," and they're immediately confronted with 200 images spanning traditional, blackwork, realism, watercolor, and geometric styles, their brain does something weird. Instead of thinking "Wow, this artist is versatile," they think "Can this person actually do my style at a high level?"

The Portfolio Paradox

I learned this the hard way working with tattoo studios. We tracked visitor behavior using heatmaps and session recordings—tools that show exactly where people click, how far they scroll, and where they abandon the site. What we discovered was eye-opening:

Visitors spent an average of 18 seconds in undifferentiated galleries before leaving
Galleries organized by style kept visitors engaged for 3+ minutes
Organized portfolios had 40% higher conversion to booking inquiries

The problem isn't your art. It's the presentation.

How to Structure Your Portfolio for Conversions

Break your portfolio into clear style categories. Not just "Color" and "Black & Gray"—get specific:

Fine Line & Micro Realism
American Traditional
Japanese Traditional
Blackwork & Geometric
Coverups & Reworks

Each category should have 15-25 of your absolute best, most recent examples. Not your entire back catalog. Not pieces from three years ago when you were still developing that style.

Here's a framework I use with clients:

Audit your current portfolio — Screenshot every image currently on your site
Sort by recency — Anything older than 18 months goes into a "maybe" folder
Identify your money styles — Which 2-3 styles generate 80% of your bookings?
Curate ruthlessly — Only include pieces that represent your current skill level and the work you want to book

Chris had 340 images in his portfolio when we started. After our audit, we kept 78. His bounce rate dropped by 34% in the first month.

Add Context to Convert Browsers into Bookers

Raw images aren't enough. For each style category, include:

Brief style description — What defines this style? What makes your approach unique?
Typical session time — "Fine line pieces like these usually take 2-3 hours"
Healing examples — Show a fresh tattoo and the same piece healed (this builds massive trust)
Client testimonials — "Sarah was patient with my anxiety and the piece came out exactly as I envisioned"

This isn't just good practice—it's answering the questions running through every potential client's head before they have to ask you.

How Does a Conversion-Focused Website Actually Work in Practice?

Let me walk you through what happened when Maya landed on Chris's redesigned website. Maya had been following him on Instagram for months, loved his fine-line work, and was finally ready to book her first tattoo.

Old website experience:

Lands on homepage (generic "Welcome to [Studio Name]" text)
Clicks "Portfolio"
Scrolls through 340 mixed-style images for 45 seconds
Gets overwhelmed, opens Instagram instead
Sends a DM: "How much for something like this?" with a screenshot
Waits 6 hours for Chris to finish tattooing and respond
Books with a competitor who responded in 20 minutes

New website experience:

Lands on homepage with clear headline: "Los Angeles Fine Line & Micro Realism Specialist"
Sees prominent "Book Consultation" button above the fold
Clicks "Fine Line Portfolio" from the navigation
Browses 20 curated examples in her preferred style
Reads FAQ section: "How much do fine line tattoos cost?" (Answer: "Fine line pieces start at $200 for small designs; most clients invest $400-800 for the pieces shown here.")
Clicks "Book Consultation"
Selects available time slot on integrated booking calendar
Receives instant confirmation email with preparation instructions
Shows up to appointment, deposits already paid

Maya booked at 10:30 PM on a Thursday. Chris was asleep. His website did the work.

The Booking Path Blueprint

Every conversion-focused tattoo website needs these elements in this order:

1. Clear Value Proposition (Homepage)

Not "Welcome to my studio" or "Quality tattoos since 2018."

Try: "Chicago's Premier Black & Gray Realism Artist | Book Your Consultation Today"

Visitors should know within 3 seconds if they're in the right place.

2. Style-Organized Portfolio (Separate Pages or Sections)

Create dedicated landing pages for each major style you offer. This isn't just good UX—it's incredible for SEO. When someone searches "fine line tattoo artist Los Angeles," you want a dedicated page targeting that exact search, not a generic portfolio.

3. Transparent Pricing Information

I know, I know. Every tattoo is different. Custom quotes only. But here's the thing: people hate uncertainty more than they hate high prices.

You don't need to list exact prices for custom work. But you can provide ranges and context:

"Small fine line designs (2-3 inches): Starting at $200"
"Half-sleeve American Traditional: Typically $1,200-2,000 across 2-3 sessions"
"Full back pieces: $5,000-10,000 depending on detail and complexity"

This immediately filters out people looking for $50 tattoos and builds trust with serious clients who respect your expertise.

4. Comprehensive FAQ Section

Track the questions you answer repeatedly in DMs and emails. Those are your FAQ entries. Chris's most common questions:

How much do tattoos cost?
Do you require a deposit?
What's your cancellation policy?
How should I prepare for my appointment?
What's the healing process like?
Do you do coverups?
Can I bring my own design?

Answer these thoroughly once on your website, and link to your FAQ section everywhere. In your Instagram bio. In your automated email responses. In your booking confirmation.

5. Integrated Online Booking System

This is non-negotiable if you want to convert visitors into clients without constant back-and-forth.

Look for booking software that:

Shows your real-time availability
Accepts consultation or deposit payments
Sends automatic confirmation and reminder emails/SMS
Integrates with your calendar
Works seamlessly on mobile devices

Tools like Square Appointments, Acuity Scheduling, or Calendly work well. Chris uses a tattoo-specific platform that lets him block out time for existing projects while keeping consultation slots available.

The result? He went from spending 60-90 minutes per day answering basic questions and coordinating schedules to maybe 15 minutes reviewing actual consultation requests.

6. Mobile-First Design

Over 60% of tattoo website traffic comes from mobile devices. If your site isn't optimized for smartphones, you're losing more than half your potential bookings.

Test this right now: pull up your website on your phone. Can you:

Read the text without zooming?
Navigate the menu easily with your thumb?
View portfolio images without lag?
Fill out contact forms without frustration?
Click the "Book Now" button without missing and hitting something else?

If any of these are difficult, your mobile experience is costing you clients.

What Are the Main Benefits of a Conversion-Focused Tattoo Website?

Benefit #1: Reclaim Your Time

Before the redesign, Chris spent roughly 10-12 hours per week on administrative tasks:

Answering the same questions repeatedly
Coordinating schedules via text and DM
Explaining his pricing structure
Sending deposit payment links
Confirming and reminding clients about appointments

After implementing a conversion-focused website with integrated booking:

Administrative time dropped to 2-3 hours per week
Consultation requests came in pre-qualified (people already knew his prices and style)
No-show rate decreased by 30% (automated reminders work)
He could focus on tattooing and creative work instead of playing receptionist

Benefit #2: Attract Higher-Value Clients

Here's something counterintuitive: being more transparent about your pricing and process doesn't scare away clients—it attracts better ones.

When Chris added pricing ranges and detailed information about his process, something interesting happened. He got fewer inquiries overall, but the quality skyrocketed. No more:

"How much for a full sleeve?" (with no other context)
"Can you do this for $100?" (linking to an 8-hour piece)
People booking consultations then ghosting

Instead, clients who reached out had:

Realistic budgets aligned with his rates
Clear ideas about style and placement
Genuine appreciation for his expertise
Higher show-up rates and better communication

The clients who did reach out were serious, informed, and ready to book. His average project value increased by roughly 35% because he was attracting clients who valued quality over price.

Benefit #3: Build Authority and Trust

A well-organized, informative website positions you as a professional expert, not just another tattoo artist with an Instagram account.

Think about it from a client's perspective: they're about to let someone permanently mark their body. Trust is everything. A website that:

Showcases consistent, high-quality work organized by style
Provides detailed information about process and pricing
Includes client testimonials and healed photos
Demonstrates professionalism through design and communication

...builds exponentially more trust than a bare-bones site with a contact form and a jumbled gallery.

Chris started getting inquiries specifically mentioning his website: "Your site was so helpful—I could actually see exactly what style you specialize in and what to expect."

Benefit #4: Work While You Sleep

This is the big one. Your website is the only employee who never takes a day off, never calls in sick, and works 24/7 without complaining.

Most tattoo inquiries happen outside business hours. People browse portfolios and make decisions:

During their lunch break
Late at night when they can't sleep
On weekend mornings over coffee

If your booking process requires them to send a message and wait for your response, you're competing against every other artist who does offer instant booking. And you're losing.

Chris's booking data showed that 42% of his consultations were booked between 8 PM and 2 AM—times when he was never available to respond to messages. Those were previously lost opportunities.

The Drawbacks? Let's Be Honest

Nothing's perfect. Here are the realistic challenges:

Initial time investment: Setting up a proper booking system, reorganizing your portfolio, writing detailed FAQs—this takes time. Plan for 10-15 hours of focused work, or hire someone who knows what they're doing.

Ongoing maintenance: Your portfolio should be updated every 3-6 months with fresh work. Your FAQ might need additions as new questions emerge. This isn't set-it-and-forget-it.

Learning curve: If you're not tech-savvy, integrated booking systems and website updates might feel intimidating at first. Stick with it, or delegate to someone who enjoys this stuff.

Less flexibility: Once you publish your pricing ranges and policies, you're accountable to them. You can't easily make exceptions or change your mind without updating your site.

But honestly? These "drawbacks" are actually features in disguise. They force you to systematize your business, maintain professionalism, and respect your own time.

When Should You Prioritize Website Conversion Optimization?

Not every tattoo artist needs a conversion-focused website right now. Let's be real about when this matters most.

You're a Great Candidate If:

You're fully booked from Instagram but want better clients

If you're constantly fielding inquiries from people who aren't a good fit—wrong style, unrealistic budgets, flaky communication—a conversion-focused website acts as a filter. It attracts serious clients who align with your work and rates.

You're spending too much time on administrative tasks

If you're answering the same questions dozens of times per week, coordinating schedules via endless text chains, or chasing deposits, your website should be handling this grunt work.

You want to scale beyond one-on-one outreach

Instagram is powerful, but it's also exhausting. Every client requires individual attention and communication. A website lets qualified clients self-select and book without you lifting a finger.

You're opening a new studio or adding artists

If you're growing beyond yourself, you need systems that don't rely on your personal attention. A proper website becomes the foundation of your client acquisition system.

You're getting traffic but not bookings

If your analytics show decent visitor numbers but your inquiry rate is abysmal, your website is the problem. This was Chris's exact situation—traffic wasn't the issue, conversion was.

You Can Probably Wait If:

You're still building your portfolio

If you're early in your career and your style is still evolving, focus on getting great work under your belt first. A simple portfolio site is fine until you have 50+ solid pieces in your primary style(s).

You're booked solid from referrals alone

If you genuinely have more demand than you can handle through word-of-mouth, and you're happy with your client base, website optimization isn't urgent. (Though it still helps with professionalism.)

You're primarily a walk-in shop

If your business model relies on street traffic and walk-in appointments rather than scheduled custom work, your website needs are different. Focus on local SEO and your Google Business Profile instead.

What Mistakes Should You Avoid When Converting Your Website?

I've watched dozens of tattoo artists try to improve their websites, and the same mistakes come up repeatedly. Learn from their pain.

Mistake #1: Treating Your Portfolio Like a Personal Archive

Your website portfolio is not a complete record of every tattoo you've ever done. It's a curated sales tool.

I see this constantly: artists include everything because they're proud of their journey and growth. That's beautiful, but it doesn't serve your potential clients. They don't care about the piece you did in 2019 that you've since surpassed. They want to see what you can do now.

The fix: Audit your portfolio every 3-6 months. Remove anything that doesn't represent your current skill level or the work you want to book. Be ruthless.

Mistake #2: Hiding Your Booking CTA

Your "Book Now" or "Schedule Consultation" button should be visible on every single page, preferably above the fold (visible without scrolling).

I can't tell you how many tattoo websites I've audited where the booking option is buried in a footer link or hidden in a submenu. If visitors have to hunt for how to book, most won't bother.

The fix: Add a prominent, contrasting-color CTA button in your header navigation and at the end of every major section. Make it impossible to miss.

Mistake #3: Requiring Too Much Information Too Early

Some artists want potential clients to fill out a 15-field form before they can even see available consultation times. This creates massive friction.

Your initial booking form should capture the absolute minimum:

Name
Email
Phone number
Preferred consultation date/time
(Optional) Brief description of desired tattoo

You can gather more details during the actual consultation. Don't make people work hard before they've even committed.

The fix: Simplify your booking form to 5 fields or fewer. Every additional field decreases completion rates.

Mistake #4: Neglecting Mobile Experience

We talked about this earlier, but it's worth repeating because it's such a common failure point.

Desktop-first design is dead for tattoo websites. Your site must be built for mobile first, then adapted for desktop.

The fix: Test every aspect of your site on multiple phones. Better yet, watch real people try to navigate and book on their phones. You'll quickly see where the friction points are.

Mistake #5: Using Generic, Unhelpful Content

"Welcome to [Studio Name]! We offer quality tattoos in a clean environment."

Cool. So does literally every other tattoo studio. This tells me nothing about why I should book with you.

The fix: Be specific. What's your specialty? What makes your approach different? Who's your ideal client?

Instead of: "We offer custom tattoo designs"

Try: "I specialize in fine-line botanical illustrations for clients who want delicate, nature-inspired pieces that age gracefully"

See the difference?

Mistake #6: Not Tracking What Works

Chris had no idea where his traffic was coming from or what pages people actually looked at before booking. He was flying blind.

The fix: Set up Google Analytics (it's free) and Facebook Pixel at minimum. Track:

Where your traffic comes from (Instagram, Google, referrals)
Which portfolio pages get the most views
Where people drop off before booking
Which content leads to the most conversions

This data tells you what's working and what needs improvement. Without it, you're just guessing.

Mistake #7: Forgetting About Speed

Your site might look amazing, but if it takes 8 seconds to load because you've uploaded 50 uncompressed 5MB images, you've already lost half your visitors.

The fix: Compress all images before uploading (tools like TinyPNG or ImageOptim are free). Aim for portfolio images under 200KB each. Test your site speed with Google PageSpeed Insights and fix the issues it identifies.

The Step-by-Step Roadmap to Transform Your Website

Alright, enough theory. Here's exactly how to implement this, broken down into manageable phases.

Phase 1: Audit & Strategy (Week 1)

Step 1: Install Google Analytics and set up conversion tracking for your booking page or contact form. This gives you baseline data.

Step 2: Spend 2 hours browsing competitor websites in your city and style niche. What do you like? What feels clunky? Screenshot examples.

Step 3: Review your last 50 client inquiries. What questions come up repeatedly? These become your FAQ entries.

Step 4: Pull your current website portfolio. Sort every image by:

Style category
Date created
Quality level (be honest)

Step 5: Define your 2-3 primary styles—the work you want to book more of. These get the most prominent placement.

Phase 2: Content Creation (Week 2-3)

Step 6: Write your style descriptions. For each primary style category, create:

2-3 paragraph overview of the style
What makes your approach unique
Typical session time and pricing range
Ideal client for this style

Step 7: Build your FAQ page. Start with these categories:

Pricing & deposits
Booking & scheduling
Preparation & aftercare
Policies (cancellation, minors, etc.)
Design process

Step 8: Curate your portfolio. For each style category:

Select 15-25 best examples
Prioritize pieces less than 18 months old
Include variety in size and placement
Add healed photos where possible

Step 9: Gather testimonials. Reach out to 10-15 recent clients and ask for a 2-3 sentence review. Offer a small discount on their next tattoo as incentive.

Phase 3: Website Restructure (Week 3-4)

Step 10: Reorganize your navigation menu:

Home
About / Artist Bio
Portfolio (with dropdown for each style category)
Pricing & FAQ
Book Consultation (prominent CTA)
Contact / Location

Step 11: Redesign your homepage with:

Clear headline stating your specialty and location
Prominent "Book Consultation" CTA above the fold
Brief intro (2-3 sentences) about your approach
Featured portfolio pieces from primary styles
Social proof (testimonials, Instagram follower count)
Clear next steps

Step 12: Create dedicated landing pages for each style category. Each page needs:

Style-specific headline
Curated portfolio gallery
Style description and your approach
Pricing range
CTA to book consultation

Step 13: Build or update your FAQ page with content from Step 7. Use clear headings for each question so it's scannable.

Phase 4: Booking System Integration (Week 4-5)

Step 14: Choose and set up a booking platform. Evaluate:

Square Appointments (good all-around option)
Acuity Scheduling (more customization)
Calendly (simple and clean)
Tattoo-specific platforms like Inkbook or BookedIN

Step 15: Configure your booking system:

Set available consultation times
Define consultation duration (30-60 minutes is standard)
Set deposit amount if required
Create automated confirmation emails
Set up reminder emails/SMS (24 hours and 2 hours before)

Step 16: Integrate booking buttons throughout your site:

Header navigation
Homepage (multiple locations)
End of each portfolio page
FAQ page
Contact page

Step 17: Test the entire booking flow on both desktop and mobile. Have friends test it and report friction points.

Phase 5: Polish & Launch (Week 5-6)

Step 18: Optimize for mobile:

Test on iPhone and Android
Verify all images load quickly
Confirm buttons are thumb-friendly
Check form usability

Step 19: Speed optimization:

Compress all images
Enable caching if possible
Test site speed and fix issues

Step 20: Set up local SEO:

Add location keywords to page titles and headings
Create or update Google Business Profile
Ensure NAP (Name, Address, Phone) is consistent everywhere
Add location-specific content where natural

Step 21: Update all your social media bios with your new website link and a clear CTA: "Book your consultation at [website]"

Step 22: Launch and promote:

Announce the new website on Instagram and Facebook
Send an email to your existing client list
Post stories showing the new booking process

Phase 6: Monitor & Optimize (Ongoing)

Step 23: Review analytics weekly:

Traffic sources
Most-viewed pages
Booking conversion rate
Drop-off points

Step 24: Update portfolio quarterly with fresh work

Step 25: Refine FAQ based on new questions that come up

Step 26: Test different CTA placements and wording

Step 27: Gather and add new testimonials regularly

Real Talk: The Results You Can Expect

Let's set realistic expectations. This isn't magic, and results vary based on your existing traffic, reputation, and market.

Chris's results after 3 months:

Direct website bookings increased 210% (from roughly 4-5 per month to 12-15)
Average inquiry quality improved dramatically (fewer "how much?" messages, more serious clients)
Administrative time decreased by 70% (from 10-12 hours/week to 3-4 hours)
No-show rate dropped 30% (automated reminders helped)
Average project value increased 35% (better client qualification)
Instagram engagement actually improved (less time answering basic questions, more time creating content)

What won't change:

You still need great work to showcase
You still need some level of traffic (website conversion doesn't solve a traffic problem)
You still need to deliver excellent client experiences
You still need to maintain your reputation

A conversion-focused website amplifies what's already working. It's not a substitute for skill, professionalism, or marketing.

Frequently Asked Questions

How much should I expect to invest in website improvements?

DIY approach: $0-500 for booking software, hosting, and tools. Investment is primarily your time (20-40 hours).

Hiring a professional: $2,000-8,000 depending on complexity and whether you need custom design or can use a template. Worth it if you value your time and want it done right.

Do I need to hire a web developer or can I do this myself?

Platforms like Squarespace, Wix, or WordPress with modern themes make this achievable for non-technical people. If you can use Instagram, you can manage a basic website. But if tech frustrates you, hiring help is a solid investment.

How often should I update my portfolio on the website?

Every 3-6 months minimum. Add your best recent pieces and remove older work that no longer represents your current skill level. Your portfolio should always show where you are now, not where you were.

What's the best booking system for tattoo artists?

Square Appointments, Acuity Scheduling, and Calendly all work well. Look for features like: real-time availability, deposit collection, automated reminders, calendar integration, and mobile optimization. Choose based on your specific needs and budget.

Should I include pricing on my website if every tattoo is custom?

Yes, but use ranges and context rather than fixed prices. "Small pieces start at $200" or "Most clients invest $800-1,500 for pieces like these" filters out unrealistic inquiries and builds trust with serious clients.

How do I reduce no-shows once people book online?

Require a non-refundable deposit at booking (even $50-100 helps), send automated reminders 24 hours and 2 hours before appointments, and clearly communicate your cancellation policy during booking and in confirmation emails.

Will a better website hurt my Instagram engagement?

No—the opposite. When your website handles administrative questions and booking, you can focus Instagram on showcasing your art, building community, and creating engaging content. Chris's Instagram engagement improved after his website redesign.

How long does it take to see results from website improvements?

Most artists see noticeable improvement within 4-6 weeks. Chris saw his first direct website booking within 5 days of launching his new system. But give it 90 days for meaningful data before evaluating success.

What if I don't have enough recent work to fill style-specific galleries?

Focus on 1-2 primary styles you want to grow and create robust galleries for those. For other styles, you can have a general "Additional Work" section with less emphasis. Use your website to guide clients toward your specialty.

Should my website include an instant quote calculator?

I generally don't recommend this for custom tattoo work. Automated quotes are often inaccurate and can create false expectations. Better to provide ranges and context, then gather details during consultations for accurate quotes.

The Bigger Picture: Your Website as Business Infrastructure

Here's what I've learned working with dozens of tattoo artists over the years: the ones who treat their website as essential business infrastructure—not just an online business card—consistently outperform and outlast those who don't.

A conversion-focused website isn't about getting rich quick or gaming the system. It's about respecting your time, attracting clients who value your work, and building a sustainable business that doesn't require you to be "on" 24/7.

Chris recently told me something that stuck with me: "I used to feel guilty taking a day off because I knew inquiries were piling up and I was losing bookings. Now my website works while I rest. It's like having a business partner who never complains."

That's the real win. Not just more bookings—though that's great—but the freedom to focus on your craft while your website handles the grunt work of client acquisition and administration.

Your art deserves to be seen by people who will appreciate and pay appropriately for it. Your time deserves to be spent creating, not answering the same questions for the hundredth time. And your business deserves systems that work whether you're tattooing, sleeping, or taking a much-needed vacation.

Start with one phase of the roadmap above. Audit your current site this week. Reorganize your portfolio next week. Implement booking software the week after that. Progress beats perfection.

And if you're feeling overwhelmed by the technical side of all this—booking systems, analytics, mobile optimization—that's exactly the kind of operational challenge DINGG was built to solve for creative professionals. While DINGG is designed primarily for salons and spas, the core challenge is identical: turning your online presence into a booking machine without spending your life on administrative tasks. Their automated booking, client management, and reminder systems handle the exact friction points we've discussed here, letting you focus on your craft instead of your calendar.

The tattoo industry has changed. Clients expect professionalism, transparency, and convenience. Your Instagram might get them interested, but your website is what converts that interest into booked appointments and long-term client relationships.

Make it count.

How to Make Your Website Actually Book Tattoo Clients (Not Just Look Pretty)?