Male Skincare Trends In 2022

The shift from grooming to skin routines. Moving beyond basic grooming, the male beauty sector is (finally) gaining traction. Men and women don’t have the same skincare issues, so why should the products that address them be the same?

Experiment: Go to any beauty store and discover shelves piled high with items for women's lotions, potions, and tubes for every need.

In comparison, the male options would appear skeletal. There isn't much to pick from male-specific skincare beyond the fundamentals of grooming and hairstyling. Compacts and concealers are becoming increasingly scarce.

Much has been written on the difference between the male and female beauty industries. However, a mere glance at the facts would suffice: the beauty sector is valued at $532 billion globally.

Men contribute less than 1% of this astonishing total. While women undergo 10-step regimens every night, the male equivalent is a 3-in-1 shampoo, conditioner, and body wash. Today, the cultural stranglehold on our beauty shelves manifests itself in an unnoticed binary: his and hers. To the right, pastel labels, and glittery typefaces, to the left, all-black packaging.

But things are changing post-Covid-19. According to Euromonitor, the male grooming sector is expected to reach $60.7 billion by the end of 2022. Many brands have developed collections for men's grooming, and new niche brands targeting males have entered the market. The industry has evolved from a market-centered solely on shaving and fragrance to one that offers a wide range of skincare, hair care, cosmetics for men, shower gels, and body lotions.

Let us dive into some of the popular male skincare trends of 2022!

1. Botanical Skincare

If you're into your grooming, you've heard of botanical skincare. With its alluring promise of plant-based formulas and "all-natural" chemicals, it's a term that's as enigmatic as it is expected.

However, it refers to an expanding universe of goods that use plant-derived substances, often oils or extracts, to provide results that are devoid of the dangerous poisons that are said to lurk beneath the surface of their synthetic counterparts.

2. Skin Care Devices

Beauty devices have a number of advantages. They can be used to treat, improve, and beautify the skin's look. Devices for the skin, hair, hands, and feet, among other things, are available. These beauty gadgets are widely used in salons, spas, and at-home beauty treatments.

3. Dermal Fillers

Dermal fillers are gel-like compounds that are injected beneath the skin. Dermal fillers are used to make the skin smoother, fuller, or both. Dermal fillers can be injected into the face and hands to address the look of facial wrinkles and volume loss caused by age or certain medical disorders.

Before obtaining treatment, the FDA recommends that you consult with a qualified health care professional who is experienced in injecting dermal fillers, educated about fillers, anatomy, managing issues, and, most importantly, informs you about the risks and benefits..

4. Nutricosmetics

Nutricosmetics are treatments and components that work as nutritional supplements to maintain the natural attractiveness of the skin, nails, and hair. They work from the inside out to enhance inner attractiveness. The current beauty industry trend is nutricosmetic.

This trend quickly gained popularity because it corresponds to modern culture: Consumers today are increasingly cautious about the foods they put into their bodies, and there is also a developing need for natural solutions that can improve one's health and appearance without side effects or substantial traction before usage.

5. Skin Investment

Skin-vestment is a growing trend in which more people want to invest in their skin post-lockdown. Patients are getting aesthetic treatments for the first time, investing in their skin health, and some are looking for longer-lasting non-surgical procedures.

Finally, when it comes to male skincare, we need to consider a shift in cultural thought processes to make everyone comfortable talking about their skin, regardless of how they define their gender.