Every client gets the same offer, so regulars get discounts they didn't need.
Segments by visits and spend, so each offer goes where it brings a visit
Salon Client Segmentation in Oman Know who is due back. Message only them.
DINGG's salon client segmentation groups your clients by what they actually do (visits, services, spend, membership, birthday, last payment mode and the last offer they received): 24 ready segments, about 70 attributes to combine, or a segment built from a sentence you type, ready for a WhatsApp, SMS or email campaign.
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Segmentation, explained
What is client segmentation for salons?
Client segmentation splits your client list into groups that behave alike, so each group gets the message that suits it. DINGG builds segments from what it already records: visits, services, spend, memberships, birthdays and the offers each client has had.
- Ready segments: lapsed regulars, birthdays, big spenders and more
- Segments built from a plain-English sentence
- Filters for spend, payment mode and the last offer sent
Quick answer: Salon client segmentation groups clients by behaviour, such as visits, services, spend and membership, so each campaign reaches the right people. DINGG offers ready segments, filters and segments built from a sentence, and sends any segment a WhatsApp, SMS or email campaign.
Why it matters
Not every client needs the same message this week
A first-time client, a regular due for her colour and someone who hasn't been in since before the summer need different messages. Salon platform data from North America shows where the money is: loyal regulars bring most of the revenue, and many first-time clients never book a second visit.
Oman adds its own rhythm: Ramadan evenings, the rush before Eid and clients who travel for the summer. DINGG builds segments from visit history, such as “due back this week” or “first visit, no second yet”, so each message reaches the clients it fits and everyone else's inbox stays quiet.
- 42%of clients, the loyal regulars, bring 80% of revenue (US and Canada salons and spas): they deserve their own messageZenoti 2025 benchmark (vendor)
- 45%of first visits turn into a second at an average salon, 70% at the top 10% (US): a “no second visit yet” segment closes the gapBoulevard platform data, 2023 (vendor)
See who is due back at your salon
Sound familiar?
When everyone gets the same message
It's not your team. It's the missing system.
You only notice a regular has stopped coming when her chair is empty.
Lapsed regulars as a ready segment, or any group you describe in a sentence
The same client hears about the same promotion three times.
A last-offer-sent filter, so nobody gets the same message twice
Pulling a client list means an evening in Excel.
Type what you want in a sentence and DINGG builds the list
Segments in DINGG
Ready-made, filtered, or from a sentence
From a sentence
Type what you want, get the list
“Clients who had a Moroccan bath in the last two months but no facial”: DINGG turns the sentence into a segment you can check, edit and save for the next campaign.
- Plain-English segments
- Check and edit before you use it
- Save it for later
Filters
Filters for the clients you actually mean
Filter by visits, services, spend this year or over the last 365 days, membership, birthday, last payment mode, enquiry status and the last offer each client received. Add a filter while you build the campaign, and decide by role who may export a list.
- Spend this year or over 365 days
- Last payment mode
- Last offer sent
Use it
Straight into a campaign
Send the segment a WhatsApp, SMS or email campaign with a coupon limited to the days, hours and staff roles you want to fill, and see what was delivered.
- WhatsApp, SMS and email
- Coupons with rules
- Delivery report
Every branch
One client list across your branches
For groups with more than one branch, segments can read the whole client list, with each client's spend added up across branches, so a regular at two branches is one client, not two.
- Segments across branches
- Spend added up across branches
- Export by permission
Build a segment from a sentence in the demo
Questions, answered
Salon client segmentation: frequently asked questions
What is client segmentation in a salon?
It means grouping clients who behave alike (by visits, services, spend, membership or dates) so each group gets the offer or reminder that suits it.
What salon software can segment clients for marketing?
DINGG can. It offers 24 ready segments, about 70 client attributes to combine and segments built from a plain-English sentence, and sends any segment a WhatsApp, SMS or email campaign with a coupon.
What segments does DINGG include?
24 ready segments, such as lapsed regulars, birthdays this month, big spenders and memberships running out, plus any segment you build from about 70 attributes or a sentence.
Can I create a segment by typing a sentence?
Yes. Describe the clients you want in plain English and DINGG builds the segment for you to check, edit and save.
Can I send a campaign to a segment?
Yes, on WhatsApp, SMS or email, with a coupon if you want one.
When does a client count as lapsed?
It depends on the service: a haircut client is due back in weeks, a colour client in about two months. Set the gap in your filter, and the Opportunity board shows who is due back each week.
How do I find clients who haven't come back?
Use the lapsed-regulars segment, or type a sentence such as “clients who visited three times last year but not in the last 90 days”.
How do I target only colour or keratin clients?
Filter by service, such as “clients who had colour in the last 90 days”, or type that sentence and DINGG builds the segment.
How do I avoid discounting clients who'd come anyway?
Leave your regulars out: filter by visits and last booking so the offer goes to lapsed or one-visit clients, and use the last-offer filter so nobody gets two promotions in a row.
How do I stop sending the same offer twice?
Filter by the last offer sent, so clients who had a promotion recently are left out of the next one.
Can a spa segment its clients?
Yes. Segment by treatment, such as massage regulars, Moroccan bath clients with no facial yet or clients with package sessions left, and send each group the offer that suits it.
Does segmentation work across branches?
Yes. Segments can read the client list of every branch, with each client's spend added up across branches.
Should segments use health or skin details?
No. Keep marketing segments to visits, services, spend and dates. Health and skin notes belong on consultation forms, not in marketing lists.
Who on my team can export a client list?
Only the people whose role allows it: exporting segments is a permission you give by role.
Do I have to keep client lists up to date by hand?
No. Segments are built from what DINGG already records at booking and checkout (visits, services, spend, memberships and birthdays), so there is no list to maintain and no spreadsheet to export first.
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See your client list segmented in DINGG
- The screens you'll use every dayWe'll build a segment from a sentence with you in the demo.
- Answers from a DINGG product specialistAsk anything, from VAT settings to branch-wise reports.
- Decide after you've seen itThe demo is free, and the decision stays yours.
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