Blogs

Local marketing sounds very intuitive - and it is! However, it consists of a lot of moving parts and considerations. In this article, you will learn all about the ins and outs of local marketing for salons, spas & nail studios.

Trending hair accessories with staying power: claw clips, satin scrunchies, bows, decorative pins and barrettes. How salons can retail accessories effectively.

Dominant beard trends for men in 2026: refined short beards, stubble with shape, the corporate beard, extended goatees and what these mean for barbershops.

A new study from Mintel shows that more and more men are tending to make their bodies and facial areas such as noses and eyebrows look smoother. Everyone wants to look better, prettier, and more attractive, and a sleek body is an integral part of this trend.

Men's manicures have been popular for a while (Harry Styles wore black and turquoise polish to the 2019 "Notes on Camp" gala), but the 2022 Met Gala cemented nail art as a source of spirited self-expression that is not gender bound.

The shift from grooming to skin routines. Moving beyond basic grooming, the male beauty sector is finally gaining traction. Men and women don’t have the same skincare issues, so why should the products that address them be the same?

As health and wellbeing became the new luxury in our post-pandemic world, the demand for skincare increased in 2021. But what awaits us in the coming year?

Great skin isn't just a matter of genetics; your daily habits significantly affect what you see in the mirror. Here are the top 5 skincare trends that you must check out!

The top makeup trends and looks to try this year, from eyeliner to bold lips. See trending makeup ideas and easy looks for every occasion.

Fine line, blackwork, geometric, neo-traditional, and illustrative tattoo styles: classy designs with staying power, placement tips, and aftercare.

Discover the top pedicure color trends for 2026: butter yellow, aura nails, velvet mattes and glazed finishes salon clients are requesting most.

A manicure will boost your look by completing and complementing your clothing or shoes and can enhance your beauty and give you confidence.