DINGG is salon, spa and beauty clinic software, founded in Pune, India, in 2018 by two friends who started with a queue outside a salon. Today 5,000+ businesses in 16 countries run their bookings, checkout, team and marketing on it, and in the US it works with Payroc, DINGG's US partner.
DINGG is software for salons, spas and beauty clinics with a team: online booking, billing and checkout, staff pay and attendance, memberships, marketing, inventory and reports for every branch, with an AI assistant for client messages. It is built by Vrienden Tech Private Limited, founded in Pune, India, in 2018 by Akshay Poorey and Santosh Patidar.
Our story
When Santosh came back to India from the US, he and Akshay, friends for 25 years, kept talking about the everyday problems around them. Waiting was the one that stayed: at the doctor's, and at salons packed every weekend. In 2018 they started DINGG in Pune to fix the queue.
Hundreds of salons used DINGG's queue app. Time inside those salons changed the plan: waiting wasn't the owner's biggest problem. Running a busy business on registers, WhatsApp and spreadsheets was, and the software on offer was too costly or too complex.
“The problem is digitalisation.”
Akshay Poorey
In 2020 DINGG relaunched as software for salons and spas, made to fit a single-chair parlour and a multi-branch chain alike: bookings, billing, the team, clients and stock in one place.
Beta salons first, then the owners they referred, then beauty-industry events. Every feature since has come from owners running DINGG every day, from AI on WhatsApp to the reports for every branch.
“We built it with the industry.”
Akshay Poorey
The founders
Two friends of 25 years who both spent more than a decade in software, then chose to spend the next one on salons.
Co-Founder, DINGG
Akshay spends his days with owners: in salons, on calls with DINGG's customers and at beauty-industry events such as StyleSpeak in Mumbai and IHBC in Jaipur, turning what owners ask for into the product. Before DINGG he spent more than a decade building software for technology companies.
“Data is a gold mine.”
Akshay, on what a salon's client records are worth
Co-Founder, DINGG
Santosh leads the technology behind DINGG. He spent more than a decade in software engineering, including years in the US, before coming home to Pune to build DINGG with Akshay.
“At DINGG our mission is to help businesses save hours of daily paperwork.”
Santosh Patidar, 2022
In his own words
On the More Than Two Cents podcast, Akshay tells how a wait outside a salon became DINGG, why the first version had to change, and what owners taught the team along the way.
Read the key momentsHow we build
Features come from salons, spas and clinics that run on DINGG every day, so the screens fit the way a busy front desk really works.
Every visit, bill and message lands on one client record, so you can see who is due back, what they spend and which offer brings them in.
DINGG's team sets up your services, team and branches with you and trains every role, so the first busy day on DINGG feels like an ordinary one.
Where we work
The same DINGG, set up for salons, spas and clinics in the United States.
Partner
In the US, DINGG works with Payroc, its US partner, and checkout takes Tap to Pay on iPhone and Android, card readers and cards on file.
Language
The app and our support team work in English or Spanish, and the AI assistant answers your clients in either.
Hosting
US accounts are hosted on AWS in Northern Virginia, with two-factor login, roles per location and an audit log.
Company
16192 Coastal Hwy, Lewes, DE 19958, United States · +1 (203) 350-3731
Life at DINGG
DINGG was founded in 2018 in Pune, India, by Akshay Poorey and Santosh Patidar, friends for 25 years who both spent more than a decade in software before starting DINGG.
DINGG is built by Vrienden Tech Private Limited, a company incorporated in Pune, India, on 29 October 2018 (CIN U72200PN2018PTC179910), with Akshay Poorey and Santosh Patidar as directors since its incorporation.
DINGG is software for salons, spas and beauty clinics with a team: online booking, billing and checkout, staff pay and attendance, memberships, marketing on WhatsApp, text and email, inventory and reports for every branch, with an AI assistant for client messages. In the US it is set up for the way businesses there work.
More than 5,000 salon, spa and beauty clinic businesses in 16 countries run on DINGG.
Payroc is DINGG's US partner. US salons, spas and clinics get checkout with Tap to Pay, card readers and cards on file, and support in English or Spanish.
DINGG is headquartered in Pune, India, where its product, support and onboarding teams work. Its US address is 16192 Coastal Hwy, Lewes, Delaware, and US accounts are hosted in the US.
Built with owners since 2018. Ready for yours.
See DINGG set up with your services, team and branches in a free demo.
Book a free demoKnow a salon, spa or clinic that should run on DINGG? Recommend it through the Partner Program.