Festival offers go to everyone, or to no one.
Campaigns to a segment you pick or describe in a sentence
English
Salon Marketing Software The right message, to the right client, on WhatsApp.
DINGG's salon marketing software sends WhatsApp, SMS and email campaigns to exactly the clients you choose, with AI-drafted messages, coupons limited to the days, hours and staff roles you pick, birthday and lapsed-client automations, and a delivery report for every campaign.
4.9 from 1,700+ Google reviews5,000+ outlets in 300+ cities
Trusted by 5,000+ salon, spa and clinic outlets all over India
Looks SalonBengaluru
Lemon SalonMumbai
Salon ApplePune
Capello Xpress SalonNagpur
Manea the SalonHyderabad
Nilaya SpaBengaluru
Salon marketing, explained
What is salon marketing software?
Salon marketing software turns your client list into bookings: it picks who to message, sends the offer and shows what was delivered. DINGG runs campaigns on WhatsApp, SMS and email from your own client data, with coupons and AI help.
- 24 ready segments, or describe one in plain English
- Coupons limited by date, weekday, time and staff role
- Campaign reports: delivered, failed and pending
Quick answer: Salon marketing software picks the right clients, sends them WhatsApp, SMS and email campaigns with offers, and reports on every send. DINGG does this from your own client data, with AI-drafted messages and coupons that fill quiet hours.
Why it matters
Every promotional message now costs money and attention
WhatsApp now charges for each marketing message and limits offers to people who rarely read them, promotional SMS must carry an opt-out, and most Indian phones already get promotions every day. A discount blast to the whole list costs more and reaches fewer people than it used to.
Campaigns aimed at the clients who are due back, or who haven't visited in a while, put each message where it can bring a visit.
- ₹0.86per WhatsApp marketing message in India, from January 2026Meta WhatsApp pricing, 2026
- 96%of Indian WhatsApp users get unwanted promotions every dayLocalCircles, Feb 2026
- 5complaints in 10 days can suspend a promotional SMS sender in IndiaTRAI regulations, Feb 2025
Sound familiar?
Why blast messages don't fill the diary
Weekday afternoons are dead while Sunday overflows.
Coupons valid only in the hours you want to fill
Writing a new message every festival.
AI drafts the campaign; you approve it
You can't tell if the festival message even reached clients.
A delivery report per campaign: delivered, failed and pending
Your marketing calendar
The dates that fill a salon diary in India
Wedding season
Bridal packages with a deposit at booking, and campaigns to clients who booked a bridal trial or pre-bridal services.
Diwali and Bhai Dooj
Gift cards and packages for family gifting, and batches of e-vouchers for corporate orders.
Karva Chauth
Mehendi, blow-dries and make-up, with coupons for early slots so the rush spreads across the day.
Holi
After-colour hair and skin care, sent to the clients who usually book hair spas and facials.
Raksha Bandhan and Mother's Day
Gift cards bought on your booking site and sent straight to the person they're for.
Summer
Tan removal and hair spa packages, with coupons for the weekday afternoons that go quiet.
From owners on DINGG
What owners say about DINGG
★★★★★
We incorporated DINGG recently and must say it is so convenient to use. We have been able to manage our salon operations more effortlessly. The team also has been available whenever needed and sorted any doubts immediately.
Looks Salon, Vega CityGoogle review · Dec 2025
Bannerghatta Road
★★★★★
it is good software to handle all purchase and expense i felt good using software
Arts & Cuts Family SalonGoogle review · Oct 2025
Sarjapur
★★★★★
Amazing Salon Management Software ever used, I liked ur billing , Inventory Management and multiple Reporting system a lot . very easy to operate...and Service is very prompt, Thanks DINGG team.
Shadab, Lemon SalonGoogle review · Aug 2024
12 outlets in Mumbai
★★★★★
This software has completely streamlined our salon workflow. Smart scheduling, smooth POS, and easy client history tracking make daily operations effortless. The support team is quick and helpful every time. Truly a game changer for our business.
Annie, Lemon Salondingg.app
HS
★★★★★
DINGG Software has been a boon for my Business. I have been using the software since 3 years and for sure i can say that they have the most apt and responsive technical team.
Hairitage Salon, MumbaiGoogle review · Aug 2024
★★★★★
It been a year now, use DINGG Software, its the best software for salon use, will highly recommand for all.
Backstage SalonGoogle review · Mar 2025
ColabaPU
★★★★★
Highly recommend this software.happy with their professionalism and costumer service ..
Perk Up SalonGoogle review · Jan 2025
PowaiMarketing in DINGG
From segment to booking
Who
Pick exactly who hears from you
Use one of 24 ready segments (birthdays, lapsed regulars, high spenders, memberships expiring) or describe one in plain English.
- ~70 client attributes
- 24 ready segments
- Segments from a sentence
What
Campaigns with coupons that fill quiet hours
Send on WhatsApp, SMS or email, with a coupon limited by date, weekday, time and staff role. AI drafts the message if you want it to, and the messages that work can be saved as templates for next time. Credits for SMS and WhatsApp sent through DINGG sit in one wallet, with every charge in the wallet ledger.
- WhatsApp, SMS and email
- Coupons by time and staff role
- AI drafts and saved templates
Always on
Automations that run every day
Birthday wishes go out on the day, and thank-you notes, feedback requests and come-back messages follow each visit on their own.
- Birthday and anniversary messages
- Come-back reminders
- Feedback after every visit
Referrals & coupons
Referrals and coupons with rules
Run a referral programme with a dashboard of rewards and referred revenue, and coupons that are single-use, apply on their own, or work only for chosen clients, weekdays, times and staff roles. Offers also show on your booking site, and every campaign reports what was delivered, failed or pending.
- Referral programme and dashboard
- Single-use and auto-apply coupons
- Delivery report per campaign
Questions, answered
Salon marketing software: frequently asked questions
What is the best salon marketing software in India?
One that uses your own client data to pick who to message, sends on WhatsApp, SMS and email, adds coupons and shows results, all inside the system that books and bills. DINGG does this, with AI-drafted messages.
Which salon software has built-in marketing features?
DINGG does: WhatsApp, SMS and email campaigns to 24 ready segments or one described in a sentence, AI-drafted messages for your approval, coupons limited by day, hour and staff role, birthday and come-back automations, a referral programme and a delivery report for every campaign.
Can I send WhatsApp campaigns from DINGG?
Yes, alongside SMS and email. Use DINGG's WhatsApp or connect your own WhatsApp Business account.
Can a coupon be valid only on weekday afternoons?
Yes. Coupons can be limited by date, weekday, time and staff role.
Does DINGG send birthday messages automatically?
Yes. Birthday, thank-you and come-back messages go out on their own.
Can I see whether my WhatsApp campaign was delivered?
Yes. Campaign history shows each campaign with how many messages were delivered, failed or are still pending.
How do I keep track of what campaigns cost?
Credits for SMS and WhatsApp sent through DINGG sit in one wallet, and the wallet ledger records every charge as it happens, beside each campaign's delivery report.
Can I see which offers brought clients in?
Yes. Give each campaign its own coupon code; every redemption is recorded on the bill, so you can count the bills each offer brought in.
Do I need a client's consent before sending offers?
Yes, for offers. Send them only to clients who agreed to hear from you, and every client can unsubscribe from WhatsApp offers in the chat. India's DPDP Rules bring in consent notices from about May 2027, so take advice on what your salon needs.
Does DINGG work as spa marketing software?
Yes. Spas send the same campaigns to clients by the therapies they book, with coupons for quiet weekday hours and packages for their regulars.
Free · Personalised · One-to-one
See a campaign built in DINGG
- The screens you'll use every dayWe'll build a segment and a WhatsApp campaign with you in the demo.
- Answers from a DINGG product specialistAsk anything, from GST settings to branch-wise reports.
- Decide after you've seen itThe demo is free, and the decision stays yours.
AC
★★★★★
…it has made my life so much easier as a salon owner and the support from the team… has been incredible, they are literally just a call away to resolve any issues…
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Read the guideFill the quiet hours. Start with a free demo.
We'll build your first campaign with you in the demo.